It's your life, do it right!

Project 40 is a brand with a deeper meaning than most. Based on the philosophy that 50% percent of happiness comes from genetics, 10% on circumstance, and the remaining 40% is up to one's outlook on life and way of thinking. Manufactured at Jesus Fuego's Nicaraguan tabacalera, Project 40 is a fun brand that aims to bring people together and help them work on the 40% of their personal mindsets.

Wrapped in a Nicaraguan leaf with a Brazilian Habano binder underneath, around a long-filler recipe of Nicaraguan tobaccos rounding out the blend. Expect a rewarding profile packed with notes of cedar, cashews, and satisfying spices. Alec Bradley Project 40 is one to add to your rotation right away!