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Deployed in Asia as a U.S. Marine, Matt Booth became enamored with the culture he encountered. After returning to civilian life, he got involved in the booming silver scene, setting out to marry the grit of L.A. with the history and finesse of Japanese art to hone his brand. With a portfolio that today encompasses jewelry, clothing, bespoke leather goods, and craft gin, it's Matt Booth's approach to cigars that caught our eyes decades ago. It wasn't until a trip to Vegas in 2008 did Booth realize the missing link in his luxury lifestyle brand: cigars. Within a few weeks, Matt was on a plane to Honduras to tour the Camacho factory and realized the many similarities between jewelry and cigars...and from there, Room101 Cigars were born.