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El Roi-Tan was an extremely popular brand for American cigar enthusiasts from the 1930s through the 1960s, often advertised on radio programs ("Man to man, smoke a Roi-Tan!"), as well as found in magazines touting their "freshness." Cigars under this label were manufactured by the American Tobacco Company, which was founded by J.B. Duke in 1890. In fact, if you catch yourself looking for tobaccania to add to your collection, odds are antique shops will have a Roi-Tan box or tin available, as they've become quite popular among vintage collectors looking to bring home a piece of popular history.
This Perfectos Extra was the size to purchase back in the mid-20th century. The boxes that they came in did all the advertising one needed to see: using the tagline "the cigar that breathes," each Roi-Tan came with a "hole in its head," meaning it was pre-cut with a poker so that it was ready to smoke. An easy draw, and no need to bite off any portion of this Perfecto pre-light, made this mild cigar a more gentlemanly option during its hey-day. With part of their popularity attributed to being a preferred cigar among golden era Hollywood celebrities and professional athletes, today you can enjoy a piece of mid-century tobacco history with the El Roi-Tan Perfectos Extra.
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