Cigar.com (CC): Where you born in Cuba or the United States?
Eddie Ortega (EO): I was born in Cuba in the province of Camaguey. My parents immigrated to the States in 1970, I was 9 years old and settled in Weehawken, New Jersey.
CC: How did you find your way into the cigar industry? Have you always been a cigar enthusiast?
EO: Nope! I started smoking casually in my late 20's, when I married one of the daughters of Rolando Reyes Sr. Before then, I wasn't an avid smoker and had little knowledge about the industry. During that time Rolando made Alidados, a great cigar, and one of the hottest selling brands in the 90's. My background is actually in computers. Back then, I had a successful computer business in New Jersey. In 1990, I sold it and moved to Miami. While working as Director of MIS for a company in Miami, my then father-in-law asked me to come work with him, so I did. At that time, it was Puros Indios, due to legal problems with the Aliados name.
CC: EO brands has found a niche with 601. What do you attribute the success of the brand to?
EO: There are no niches and no secret formulas for being successful. You associate yourself with industry leaders; you create solid relationships with your customers; you make a great cigar at an affordable price and most importantly, you KEEP IT CONSISTENT. We know lots and lots of manufacturers that can make a great cigar, it is not difficult if you have quality raw materials. The trick is to make a million cigars while maintaining the consistency, that's the 601 success.
CC: Pepin is an amazing cigar maker, how did you guys hook up?
EO: My partner Erik Espinosa and myself have actually known Pepin for a long time, we've known him since his days back at Tropical. Believe it or not, he would have actually made our first cigar; we just didn't think we could make a cigar in the states without having to price it very high. We knew sooner or later he would manufacture in Nicaragua, we were willing to wait. The 601 was actually the first brand manufactured at his factory in Nicaragua, excluding his own brands. And man are were we happy!
CC: Between your
601 Original,
601 Green label Oscuro and 601 Box Pressed Maduro, there seems to be a common theme of full-bodied blends. Was this intentional?
EO: It is quite intentional, Alex. We wanted to keep the basic blend in the whole line but create different flavor profiles by using different wrappers. I think we have done this quite well, even though the blend on the four is the same, they each have unique flavor profiles.
CC: This is a question I always like asking on my first interview with a supplier. How many cigars do you smoke a day and what would you say is your favorite?
EO: Actually, I'm not a heavy hitter on a daily basis. One day I might smoke 2 or 3 while some other days, maybe one. It all has to do with what I'm doing on specific days, if I'm running around non stop, my smoking is limited, however, during slow, relaxed times, I can almost be a chain smoker. I have many favorites, and they're not all ours. Of the 601's the blue is definitely my favorite because I prefer a smoke with a smoothness and flavor as opposed to strength in my cigars. I also enjoy lots of other cigars made by Pepin, Rocky, Padron and Ashton (specially the ESG, I love it) to mention a few. Just yesterday I smoked the new Alec Bradley Tempus, it was awesome.
CC: Can you take us through the blending process? How do you come up with a blend? Does the idea usually come before the blend, or do you find great blends that spawn brand ideas?
EO: I'll answer the second part of the question first. We usually do lots of research on available names for any future projects. Once we select a name, we work on selecting an appropriate blend. When it comes to the blending process and the actual selection of the right blend, we have a patented process called "smoke and smoke till your lungs collapse."
CC: What can we expect from EO brands in the months to come? A new 601 line extension perhaps?
EO: We are currently working with Pepin on a few items that we hope to launch sometime in June. On the
601 Original, we will be adding a 6-1/8 x 58 (like the Trabuco in the Green) and a Lancero 7-1/2 x 40. This new Lancero will also be added to the
601 Green Oscuro. Also in June, we will be releasing a new brand that is also made by Pepin. San Juan y Martinez, a medium to full bodied cigar using all Nicaraguan filler and binder and a beautiful Ecuador Sumatra wrapper. They will be available in five sizes.
CC: Eddie, thanks for taking the time to meet with me. Is there anything else you would like to add before we wrap up?
EO: It's always a pleasure, Alex, to have the opportunity to speak with to you and your readers. Erik and I are very gratified by the way the tobacconists, and through them, the smokers have taken to 601. With Pepin, we set the bar very high when we created 601. We intend to maintain the level of quality, consistency and excellence with our new brand and anything we do in the future.