Cigar.com (CC): How are things at STC Cigars?
George Rico (GR): Things are great! Business is wonderful. We are very happy with the recent 91 rating our
Gran Habano 3 Siglos line has received. We are looking forward in continuing into 2008 since we have a few new sizes coming out in all of our lines. We also look forward to the introduction of our new line coming out in June. This blend will be a full-bodied blend with a lot of great flavor. 2008 will be an exciting year for all Gran Habano fans.
CC: Your Gran Habano line, particularly
3 Siglos, exploded last year. What do you attribute the recent success to?
GR: I am very proud of the success of
Gran Habano 3 Siglos. It is a line that I named and built from concept to finished product. The success of
3 Siglos can be attributed to its rich and complex blend, which I was very confident in. Since I first smoked it 2 1/2 years ago, I always felt that our customers deserved to try such a great cigar. I had seen many double ligero cigars. What I wanted to do was make a triple ligero, but not just any triple ligero, I wanted to do a triple ligero from three different countries. I feel the complexity of all the tobaccos (Colombian ligero, Nicaraguan ligero and Costa Rican ligero) come together to make a great blend. If you haven't tried it yet, you don't know what you are missing.
CC: You are a bit younger than most people in this industry. How did you get your start?
GR: Growing up I was always around tobacco at my family's farms or my grandmother's factory. I started working for my father as a warehouse employee in his company when I was 16. After finishing school, I continued to work and learn the family business. I spent many years traveling to Central & South America learning about tobacco. After a few years, I started to do my own blends and came out with the Gran Habano line in late 2002. I do enjoy being younger than most of my peers. I feel that I have been very lucky and blessed because I have had the chance to learn many tips from some of the older guys that have been in the business since they were my age. I look forward to some day being able to pass all that knowledge on to my son, but at 29, I feel that I still have a lot to learn.
CC: How many cigars do you smoke a day and what would you say are your favorites?
GR: I smoke about three to four cigars a day. I have to say that I really love coronas with a 42 to 44 ring. Another size I really enjoy is a lancero 30 to 40 ring by 7 1/2. I have a special blend made for me just in a lancero that I have been smoking for a year. It is actually the first blend I ever made. I just love the look and feel of thin cigars. Another reason I like lanceros or coronas is because they are the sizes I use when I blend. I feel they make for a better smoke because of the wrapper to filler ratio. I think you can really judge a blend at these sizes and they are classic. You can never go wrong with a corona.
CC: Working with tobacco, cigars, marketing and every aspect of STC, what part of the business do you enjoy the most?
GR: Can't say that I have one. I love the whole process. Being able to blend, name and market a cigar is the most enjoyable job in the world! Don't get me wrong; they are all, at times, the most stressful jobs in the world also. Making cigars is like raising a child, you see them being born in the fields and you see them mature in the pilones. You try to give the tobacco its foundation, hoping you are doing a good job. Then, when it all comes together, you roll it into a cigar and send it to the world.
CC: Where do you see your brand in another five years?
GR: I feel that our brand has come a long way since 2002, but we have a long way to go as well. I am very satisfied with the response Gran Habano has received; it motivates me to keep working hard to make the best cigars possible. Over the next five years we will continue to raise the bar in this industry with our unique blending techniques and exotic tobacco.
CC: One cigar that has everyone talking is the new
Blue Label that debuted earlier in 2008. What can you tell us about the blend and what makes it so special?
GR: Blue Label is a great line. The blend is a wonderful well-rounded smoke with a great deal of depth that comes out in its easy draw.
Blue Label is a blend you can never put down or get tired of. Its complexity just draws you in and changes over the course of the smoke. I definitely recommend
Blue Label as a must smoke.
CC: Rumors are all over about new projects coming from your factory. Is there anything you can share with us about what we might see from Gran Habano and STC this year?
GR: I am not at liberty to discuss the new projects because they are still a secret. I can say that if you love some of our existing Gran Habano stuff, you are going to go crazy for these new projects.
CC: George, thanks for taking the time to talk shop with us. Is there anything you would like to add before we wrap up?
GR: I just want to thank all of you out there that have supported Gran Habano over the years. I look forward to continuing my family's tradition of making some of the best cigars in the world.